Awesome Marketing Overview

A curated list of awesome marketing tools and resources

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Awesome Marketing

A curated list of awesome marketing tools, books, blogs, podcasts, and resources for marketers, business professionals, and anyone interested in the art and science of marketing. Whether you're focused on digital marketing, content marketing, or searching for specific insights, this list aims to provide valuable resources across a wide spectrum of marketing disciplines.

Tools
Books
Blogs
Podcasts
Online Resources and Courses

Marketing Strategy and Planning

Market Segmentation and Targeting

Nielsen - Global leader in audience measurement and data analytics for understanding consumer behavior.
Segment - Customer data platform that simplifies data collection and usage across platforms.
HubSpot Persona Builder - Free tool for creating detailed buyer personas.
Xtensio - Visual collaboration platform for creating and sharing living documents.
Claritas - Provides audience segmentation and insights to target consumers more accurately.

Campaign Planning

CoSchedule - Marketing calendar and project management software to organize your marketing strategy.
Trello - Simple, visual tool for managing projects and tasks with boards, lists, and cards.
Asana - Project management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives.
Monday.com - Work operating system to manage any team and any project with customizable workflows.
Wrike - Cloud-based collaboration and project management software.

Budgeting and Forecasting

PlanGuru - Budgeting, forecasting, and financial performance review software.
Allocadia - Marketing performance management software that helps with budgeting and planning.
Adaptive Insights - Financial planning and analysis software to improve business agility.
Float - Cash flow forecasting software for managing budgets and financials.
HubSpot Forecasting Tool - Free tool to help predict future sales and revenue.

Competitor and Market Analysis

Statista - Online statistics, market research, and business intelligence portal.
IBISWorld - Industry market research reports and data for strategic planning.
Crayon - Competitive intelligence platform for tracking competitors and market trends.
SimilarWeb - Provides website analytics, traffic insights, and competitive analysis.
Owler - Business insights platform that provides competitor information and company profiles.

Marketing Mix Modeling

MixMod - Statistical software for clustering, classification, and discriminant analysis.
SAS Marketing Mix - Analyzes historical data to evaluate marketing impact and ROI.
Nielsen Marketing Cloud - Tools for optimizing marketing strategies using comprehensive data analytics.
BrandMaker - Marketing resource management solution that helps optimize the marketing mix.
MarketShare - Advanced analytics for evaluating marketing impact and making strategic decisions.

SEO (Search Engine Optimization)

Keyword Research

Ahrefs - Comprehensive SEO tool for keyword research, backlink analysis, and competitor monitoring.
SEMrush - All-in-one marketing toolkit for SEO, PPC, and content marketing.
Moz - SEO software offering keyword research, link building, and site audits.
Ubersuggest - Free tool for generating new keyword ideas and analyzing SEO metrics.
KeywordTool.io - Tool for finding long-tail keywords for SEO, PPC, and content creation.

On-Page SEO

Yoast SEO - WordPress plugin for optimizing on-page SEO elements.
SurferSEO - On-page SEO tool for optimizing content based on top-performing pages.
Clearscope - Content optimization platform that helps improve content relevance and SEO.
MarketMuse - AI-driven platform for content research and on-page SEO optimization.
Rank Math - SEO plugin for WordPress that offers SEO suggestions while you write.

Technical SEO

Screaming Frog - Website crawler that helps improve onsite SEO by analyzing website elements.
DeepCrawl - Cloud-based SEO tool for website audits and technical SEO analysis.
Google PageSpeed Insights - Tool that analyzes a page’s content and provides suggestions for speeding up your site.
GTmetrix - Performance analysis tool that provides insights into how well your site loads and helps identify where improvements can be made.
Sitebulb - Desktop-based website audit tool for technical SEO with visual representations.

Link Building

Ahrefs - Toolset for backlink analysis, competitor research, and link-building strategies.
BuzzStream - Outreach platform that helps with link building and managing relationships with influencers.
Pitchbox - Outreach and link building software that automates the process of connecting with influencers.
Majestic - Backlink analysis tool that provides comprehensive link intelligence data.
Moz Link Explorer - Tool for analyzing backlinks, finding link-building opportunities, and tracking your site's link profile.

Local SEO

Yext - Manages business listings and information across multiple directories to improve local SEO.
BrightLocal - Local SEO platform for improving local search visibility and managing citations.
Moz Local - Tool to manage and improve your local business listings across the web.
Whitespark - Tools and services to help businesses rank better in local search results.
Synup - Comprehensive local marketing platform for managing business listings, reviews, and SEO.

SERP Tracking

SE Ranking - All-in-one SEO software that includes SERP tracking and competitor analysis.
AccuRanker - Fast and accurate SERP rank tracking tool for SEO professionals.
Ahrefs - Tracks your website’s keyword rankings and monitors how they change over time.
SEMrush Position Tracking - Tracks daily changes in rankings for any domain across multiple devices.
SERPWatcher - Rank tracking tool designed to monitor SEO progress and performance.

SEO Analytics

Google Search Console - Free tool by Google that helps monitor and maintain your site's presence in Google Search results.
SEMrush - Comprehensive SEO analytics tool for tracking performance and analyzing competitors.
Ahrefs - Analytics toolset that provides insights into website performance, traffic, and keyword rankings.
SpyFu - SEO and PPC competitor research tool for discovering every keyword a competitor has bought on Google Ads.
SimilarWeb - Web analytics platform providing insights on website traffic, ranking, and more.

Hootsuite - Platform to manage social media profiles, schedule posts, and track engagement across multiple networks.
Buffer - Social media management tool for scheduling posts and analyzing performance across multiple accounts.
Sprout Social - Social media management solution with powerful analytics, engagement, and scheduling tools.
Later - Visual content calendar for planning and scheduling Instagram, Facebook, Twitter, and Pinterest posts.
SocialBee - Social media management platform that allows for content scheduling, recycling, and curation.

Facebook Ads Manager - Tool for creating, managing, and analyzing ads on Facebook and Instagram.
Google Ads - Online advertising platform for creating ads that appear on Google Search and other Google properties.
AdEspresso - Tool to create, manage, and optimize Facebook and Instagram ad campaigns.
Canva - Design tool for creating visually engaging social media graphics and ad creatives.
AdRoll - Platform for retargeting and prospecting across web, social, and email channels.

Influencer Marketing

BuzzSumo - Tool to find influencers in your niche by analyzing the most shared content.
Upfluence - Influencer marketing platform for discovering and managing influencer campaigns.
AspireIQ - Influencer marketing software to help brands connect with creators.
Traackr - Data-driven influencer marketing platform for building relationships and managing campaigns.
Grin - Influencer marketing software that helps brands manage influencer relationships at scale.

Content Marketing

Content Creation

WordPress - Open-source content management system (CMS) for building and managing websites and blogs.
Canva - Design tool for creating professional graphics, presentations, social media posts, and more.
Animoto - Video creation platform that enables you to produce professional-quality videos with ease.
Piktochart - Infographic maker and presentation tool to create visually appealing content.
Adobe Spark - Suite of design apps for creating social graphics, web pages, and videos.

Content Management Systems (CMS)

WordPress - The world’s most popular CMS, offering extensive plugins and themes for customization.
Drupal - Open-source CMS known for its robust security and scalability.
Joomla - Flexible and easy-to-use CMS, ideal for building websites and online applications.
HubSpot CMS - CMS that integrates seamlessly with HubSpot’s CRM and marketing tools.
Squarespace - All-in-one website builder offering beautifully designed templates and an easy-to-use interface.

Copywriting Tools

Jasper - AI-powered copywriting tool for generating marketing copy, blog posts, and more.
Copy.ai - AI writing assistant that helps generate creative and engaging copy for various purposes.
Grammarly - Writing assistant that improves grammar, punctuation, clarity, and style.
Hemingway - App that makes your writing concise and clear by highlighting complex sentences.
Writesonic - AI writer and copywriting tool that creates high-converting copy for ads, blogs, and more.

Content Curation

Feedly - Content aggregator and RSS reader for organizing and reading content from your favorite sources.
Scoop.it - Content curation tool for discovering and sharing engaging content.
Pocket - Save articles, videos, and web pages to view later offline on any device.
Curata - Content curation software for discovering, organizing, and sharing high-quality content.
BuzzSumo - Tool to find the most shared content and trending topics in any niche.

Email Marketing

Email Campaigns

Mailchimp - Marketing automation platform and email marketing service that helps you manage and communicate with your clients and customers.
ConvertKit - Email marketing software designed for creators, bloggers, and online businesses with powerful automation features.
ActiveCampaign - Customer experience automation platform that helps businesses grow by automating various marketing processes.
GetResponse - Email marketing software with powerful automation features, landing pages, and webinars.
AWeber - Email marketing platform offering autoresponders, landing pages, and email automation.

Email Automation

HubSpot - All-in-one CRM platform with robust email marketing and automation tools.
Klaviyo - Email and SMS marketing automation platform tailored for eCommerce businesses.
SendinBlue - Email marketing and automation software that includes SMS marketing and chat features.
Autopilot - Visual marketing automation software for creating personalized customer journeys.
Drip - ECRM platform designed for building personalized email campaigns to engage customers.

Email Analytics

Litmus - Email testing, analysis, and optimization platform that helps you create error-free emails.
Mailjet - Email marketing software with A/B testing, segmentation, and real-time analytics.
Google Analytics for Email - Tool to track email marketing campaigns using Google Analytics.
Campaign Monitor - Email marketing platform with powerful analytics and segmentation tools.
HubSpot - CRM platform with integrated email analytics and performance tracking features.

Email Design

Stripo - Email template builder with drag-and-drop functionality and ready-to-use designs.
BeeFree - Free online email editor to design responsive emails quickly.
Litmus Builder - Tool for designing, building, and testing emails in one place.
Postcards by Designmodo - Easy-to-use email design tool for creating responsive email templates.
Chamaileon - Collaborative email design platform for creating custom email templates.

Marketing Automation

Lead Nurturing

Marketo - Marketing automation software that offers lead management, email marketing, and analytics.
Pardot - B2B marketing automation by Salesforce for managing email campaigns, nurturing leads, and more.
HubSpot - Comprehensive CRM platform with powerful marketing automation features.
ActiveCampaign - Marketing automation platform with integrated email marketing, CRM, and messaging tools.
Infusionsoft - All-in-one sales and marketing automation software for small businesses.

Marketing Workflow Automation

Zapier - Automation tool that connects your apps and automates repetitive tasks.
Integromat - Automation platform that allows you to connect apps and automate workflows.
Automate.io - Simple tool for automating repetitive tasks and connecting apps.
CoSchedule - Marketing calendar and project management software for organizing marketing activities.
HubSpot - CRM platform with robust marketing workflow automation capabilities.

Customer Journey Mapping

Lucidchart - Diagramming application that helps you visualize complex processes, including customer journeys.
Smaply - Tool for mapping customer journeys, personas, and stakeholder maps.
Gliffy - Easy-to-use diagramming tool for creating flowcharts, diagrams, and more.
[Creately](https://creately

Search Engine Marketing (SEM)

PPC Management

Google Ads - Online advertising platform for creating ads that appear on Google Search, YouTube, and other Google properties.
Bing Ads - Paid search advertising on the Bing search engine, offering similar features to Google Ads.
WordStream - PPC software for managing and optimizing Google Ads and Bing Ads campaigns.
Marin Software - Cross-channel advertising platform for managing SEM campaigns across search, social, and display.
SEMrush - All-in-one marketing toolkit with PPC management features, including keyword research and competitive analysis.

Display Advertising

The Trade Desk - Demand-side platform (DSP) for buying digital ads programmatically across various media channels.
MediaMath - DSP platform for managing and optimizing digital ad campaigns across multiple channels.
Google Display Network - Display advertising network allowing advertisers to place ads on millions of websites and apps.
AdThrive - Ad management service for publishers, focusing on maximizing revenue through high-quality ads.
Outbrain - Native advertising platform for promoting content across premium publishers through content recommendations.

Retargeting

AdRoll - Retargeting platform that helps marketers reach customers who have previously interacted with their brand across multiple devices.
Criteo - Global retargeting and display advertising platform that personalizes ads for each user.
Facebook Ads Retargeting - Retargeting ads on Facebook and Instagram, targeting users who have engaged with your content.
Perfect Audience - Retargeting platform for managing display, social, and mobile retargeting campaigns.
Google Ads Remarketing - Remarketing tool that helps advertisers re-engage previous visitors with targeted ads across the web.

Analytics and Reporting

Web Analytics

Google Analytics - Comprehensive web analytics service that tracks and reports website traffic and user behavior.
Adobe Analytics - Advanced analytics solution for data-driven insights across all marketing channels.
Hotjar - Behavior analytics and user feedback service that helps you understand how users interact with your site.
Crazy Egg - Visual analytics tool offering heatmaps, scroll maps, and A/B testing to improve website performance.
Piwik PRO - Privacy-focused analytics suite that offers detailed insights into website visitors' behavior.

Conversion Rate Optimization (CRO)

Optimizely - A/B testing and experimentation platform for optimizing digital experiences across websites and apps.
VWO - Conversion optimization platform that provides A/B testing, split URL testing, and multivariate testing.
Unbounce - Landing page builder with A/B testing features to help improve conversion rates.
Google Optimize - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
Crazy Egg - Visual analytics and testing platform that includes heatmaps, click maps, and user recordings.

Dashboards and Reporting

Tableau - Powerful data visualization software that helps create interactive and shareable dashboards.
Google Data Studio - Free data visualization tool that turns data into informative and customizable dashboards and reports.
Klipfolio - Dashboard and reporting software that allows you to connect, visualize, and share your data.
Supermetrics - Data integration tool that pulls data from various marketing platforms into spreadsheets, dashboards, and data warehouses.
Power BI - Business analytics service by Microsoft that provides interactive visualizations and business intelligence capabilities.

Customer Relationship Management (CRM)

CRM Software

Salesforce - Leading CRM platform offering a wide range of tools for sales, marketing, and customer service automation.
HubSpot CRM - Free CRM platform that integrates with HubSpot’s marketing, sales, and service tools.
Zoho CRM - Comprehensive CRM software with a wide array of features for sales automation, analytics, and customer support.
Pipedrive - Sales-focused CRM tool designed to help sales teams manage leads and deals effectively.
Microsoft Dynamics 365 - CRM and ERP applications that integrate data, business logic, and processes.

Email CRM Integration

HubSpot - All-in-one CRM platform with integrated email marketing and automation features.
ActiveCampaign - CRM and email marketing platform that focuses on customer experience automation.
Mailchimp - Marketing automation platform that offers CRM features and seamless email marketing integration.
Salesforce Email Studio - Powerful email marketing solution within Salesforce’s CRM platform.
Constant Contact - Email marketing platform with CRM functionalities designed for small businesses.

Customer Support

Zendesk - Customer service software that helps companies provide seamless support across channels.
Freshdesk - Cloud-based customer support software that offers help desk, ticketing, and knowledge management solutions.
Intercom - Conversational relationship platform that enables businesses to communicate with customers via messaging, bots, and automation.
Drift - Conversational marketing platform that combines chat, email, and automation to improve customer engagement.
Help Scout - Customer service platform designed to help small businesses manage email, live chat, and knowledge base interactions.
NeetoDesk - A price-competitive customer service software to help companies provide support using email.

Advertising and Media Buying

Programmatic Advertising

The Trade Desk - Demand-side platform (DSP) that allows advertisers to buy digital ads programmatically across various channels.
MediaMath - DSP platform for managing, optimizing, and analyzing digital ad campaigns in real-time.
Amazon Advertising - Advertising platform that allows brands to run targeted ads on Amazon's properties.
Google Marketing Platform - Unified advertising and analytics platform for smarter marketing and better results.
AppNexus - Programmatic advertising platform that helps advertisers and publishers maximize ad revenue.

Affiliate Marketing

CJ Affiliate - One of the largest affiliate marketing networks, connecting advertisers with a vast network of publishers.
ShareASale - Affiliate marketing network offering a wide range of products for publishers to promote.
Refersion - Affiliate and influencer marketing platform that tracks and manages partner programs.
Tapfiliate - Cloud-based affiliate marketing software for managing and tracking affiliate relationships.
Rakuten Advertising - Global affiliate marketing network offering tools for managing and optimizing affiliate programs.

Native Advertising

Outbrain - Native advertising platform that promotes content through content recommendations on premium publisher sites.
Taboola - Leading native advertising platform that delivers personalized content recommendations.
Nativo - Platform for creating, distributing, and optimizing native ads across multiple channels.
TripleLift - Native advertising platform that seamlessly integrates ads into content environments.
AdYouLike - Native advertising solution that delivers in-feed ads that match the look and feel of editorial content.

Market Research and Competitor Analysis

Market Research Tools

SurveyMonkey - Leading online survey platform for creating, distributing, and analyzing surveys.
Typeform - User-friendly survey and form-building tool known for its conversational and interactive interface.
Toluna - Real-time digital consumer insights platform for conducting surveys and gathering consumer feedback.
Qualtrics - Experience management platform that helps organizations manage customer, employee, product, and brand experiences.
Google Surveys - Simple, fast survey platform by Google that provides quick insights through online surveys.

Competitor Analysis

SpyFu - Competitor research tool that reveals the keywords websites are buying on Google Ads and the keywords they're ranking for in organic search.
SimilarWeb - Website analytics and competitive analysis platform that provides insights on traffic sources, engagement, and audience demographics.
Crayon - Competitive intelligence platform that tracks your competitors' digital footprints to uncover strategic insights.
Owler - Business insights platform that provides real-time news, alerts, and analysis on competitors and industry trends.
Kompyte - Competitor tracking software that monitors competitor websites, social media, and online ads in real-time.

Brand Management

Reputation Management

Brand24 - Online reputation management tool that monitors your brand's mentions across social media, blogs, and forums.
Reputology - Review monitoring and management platform designed to help businesses track and respond to online reviews.
Trustpilot - Consumer review website that allows businesses to build and manage their online reputation through customer reviews.
Podium - Interaction management platform that helps businesses manage customer reviews, messaging, and payments.
Yotpo - Customer content marketing platform that helps brands leverage reviews, photos, and Q&A to build trust and drive sales.

Brand Monitoring

Mention - Real-time media monitoring tool that allows businesses to track mentions of their brand across the web and social media.
Talkwalker - Social listening and analytics platform that monitors brand mentions across social, print, broadcast, and online channels.
Brandwatch - Digital consumer intelligence and social media listening platform for tracking and analyzing online conversations about your brand.
Meltwater - Media intelligence platform that provides media monitoring, social listening, and analytics to help brands manage their reputation.
Sprinklr - Unified customer experience management platform that includes social listening, engagement, and analytics tools.

Digital Asset Management (DAM)

Bynder - Digital asset management platform that helps brands create, manage, and distribute digital content efficiently.
Widen - DAM platform that enables brands to organize, manage, and share their digital assets in a centralized location.
Canto - User-friendly digital asset management solution for organizing and sharing visual content.
Brandfolder - DAM software that offers a centralized location for managing and sharing brand assets securely.
Adobe Experience Manager - Enterprise-level DAM solution that integrates with Adobe's Creative Cloud for seamless asset management and content creation.

Books

"This Is Marketing: You Can't Be Seen Until You Learn to See" by Seth Godin - Seth Godin argues that marketing isn't about the stuff you make but the stories you tell.
"Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger - Explains why certain things catch on, and how you can use these ideas to craft contagious content.

Blogs

HubSpot Blog - Offers information on inbound marketing, sales, and customer service strategies. Visit Blog
Neil Patel's Blog - Covers a range of digital marketing topics with actionable tips and guides. Visit Blog

Podcasts

Marketing Over Coffee - A weekly discussion of what's new in marketing. Listen Here
The GaryVee Audio Experience - Covers marketing, social media, entrepreneurship by Gary Vaynerchuk. Listen Here

Online Resources and Courses

Coursera Marketing Courses - Offers courses on digital marketing, social media marketing, and more from top universities. Visit Coursera
Google Digital Garage - Free online courses from Google on digital marketing, data and tech. Visit Google Digital Garage